Elly is designed by London-based Singaporean Audrey Ng. She started Elly when she found that she couldn't find that perfect dress to give her friends and relatives who had little girls. She loves spending every minute outside of her mundane 9-5 desk job designing for Elly.
This label is about comfortable and eye-catching fabrics made into designs which are comfortable to play and dance in and, more importantly, pretty at the same time. The unique designs are all made from the highest quality 100% designer cotton ranging from ultra modern to sweet vintage and are wonderful for play.
Every little girl has her personal favourite, be it the Wonderland dress in Zoology or pink scooters, or the Twinkle dress in Meadow in Pink. Some like playful while some like sweet! Whatever it is, you are sure to find the perfect Elly dress for your little girl.
Elly's one-of-a-kind collection sells out really fast so do get one before they are gone as fabrics are limited!