Sunday, December 29, 2019


When this happens, it's usually because the owner only shared it with a small group of people, changed who can see it or it's been deleted.

Lovely share~

Our girls were messing around yesterday. One of them happened to put their body through the drywall. My nine year old came downstairs crying and frantic saying she had to show me something. I walked upstairs to the damaged wall. The remorse was already displayed all over her body. She didn’t need me to make her feel guilty. She didn’t need me to shame her. She didn’t need me to make an already crappy situation worse. “I’m sorry!!!” I know you are. “Daddy is going to be so mad!!! I’m not ready to tell him yet.” That is OK. When you are ready, you will tell him. She knew. She knew that he was the one most impacted by this. He would be the one taking time from his day to fix this. I walked downstairs and told my husband. The kids put a hole in the wall. A big one. M is really upset about it. She’s working up the courage to come and tell you about it. We have two choices here. 1. Scream and yell and make her feel more awful than she already does. 2. Accept that little girl for each bit of awesome that she is... even in her mistakes. To realize that it was SO hard for her to come down and tell you how she made a mistake. Our response will 100% determine how she comes to us with mistakes in the future. How do you respond? Today, my daughter walks around with a little more trust. She walks around feeling loved and connected. She walks around knowing that she can tell her parents anything and that she is safe. This was the best gift I could ever receive this Christmas. And yes. She still feels sorry. She offered to not receive any Christmas presents this year, all her savings, and her time to help fix it. She didn’t need screaming parents to make her feel this. She did it all on her own. #givelove #givegrace

Courtesy of

LOL~ The balancing Cheerios one

Courtesy of

Friday, December 27, 2019

Thursday, December 26, 2019

Friday, December 2, 2016

We are Hiring!

Position:  Digital Content Manager (Full-Time)

As part of a dynamic team, you will be responsible for developing the voice for all aspects of the organization’s online presence. In addition to writing, editing and proofreading site content, this person will also work closely with the technical team to maintain site standards with regard to new development. The Digital Content Manager will also be responsible for crafting site promotions, email newsletters and online outreach campaigns.

Main duties:
  • Generate and update website content (products, content, promotions)
  • Ensure accuracy of content on website and optimising content for search engines.
  • Manually amending content using the website’s CMS (content management system)
  • Co-ordinate & execute marketing campaigns, sales events and promotions.
  • Plan, define and implement website changes and functional improvements
  • Maintain and update the online marketing plan for the website
  • Monitor key performance indicators on the website and develop plans to improve them
  • Managing the production of marketing materials
  • Exceptional communication and organizational skills
  • Min diploma in English, Marketing, Mass Communications, Journalism, Writing or a related field
  • Resourceful and creative
  • Organised, meticulous and  attentive to details
  • Independent and able to work well in a team environment
  • Understanding of the disciplines required to drive traffic to retail websites (e.g. email marketing, link generation, SEO, PPC and offline marketing)
  • Experience in using a CMS (Content Management System) to edit and amend an ecommerce website
  • Experience in using a specific online marketing discipline (email marketing, paid search, affiliate marketing, social media)
  • Experience with Adobe Photoshop and Illustrator
  • Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
  • Experience of Magento would be a plus
  • You would be required to work from our office at Bukit Batok
Interested applicants, please send in your resume to the Human Resource Manager at Please include the following in your application:
  • A recent coloured photograph
  • Education background
  • Work experience
  • Reason for leaving
  • Current and expected salary
  • Availability/ Notice Period
Only shortlisted candidates will be notified

Tuesday, October 11, 2016

Ju-Ju-Be Hello Sanrio, Black Ops, Chrome Launch

Pupsik will be launching Ju-Ju-Be Hello Sanrio, Black Ops and Chrome on Oct 13, 3pm.

How this will work:

1) We will launch all designs at one go at 3pm, except for Hello Sanrio Minibe, Be Quick and Be Set.

2) Hello Sanrio Minibe, Be Quick and Be Set will be launched at a later time. Note that our utmost priority for this launch is to avoid any server crashes and that is the only reason why these bags will not be launched at 3pm. What we will do is to keep monitoring the server load and once its falls below a certain level, we will start launching these bags. We really apologize we are not be able to provide precise timing, as this really depends on too many external factors beyond our control. But we will post a short announcement on FB prior to each launch.

3) There are strictly no discounts allowed on any newly launched items, including Black Ops and Chrome. This includes VIP and first time customer discounts.

4) On the launch date, you can purchase maximum one Sanrio item and one Black Ops/Chrome item per customer account. Purchasing items in excess of this requirement will lead to full order cancellation and refund to store credit.

5) Starting from Oct 14, you will be able to purchase up to one of each of the new items, assuming there is any stock left. So you will be able to purchase one Sanrio Fuel Cell + one Sanrio Be Light + one Sanrio Paci Pod, but not 2 x Fuel Cells.

Thursday, October 6, 2016

3 Day Pupsik Sale

Pupsik 3-day sales is now on! Save additional 5% on Beaba, Skip Hop, Oxo Tot, Make My Day bibs and Wow Cups. Apply coupon code ADD5 in the shopping cart.

Note that all these brands are already on 10% discount, so with ADD5 you will get a total of 15% off!

Thursday, September 22, 2016

Tula Rex Blankets

Tula Rex blankets are finally coming to Pupsik! Guess what, because we got so many this time, there will be no need for pre-order draws, min purchases, etc. Everyone who wants will be able to just login to our store and simply purchase one!

Stocks expected in 1-2 weeks!

Monday, September 12, 2016

Ju-Ju-be Kaiju City, Sweet Scarlet, New items launch on Sep 13, 3pm

Most Kaiju City and DSS items have already been distributed via pre-order allocation draw, so our launch on Sep 13, 3pm will be limited to the remaining items below.

Selling rules:
  1. Purchase limit - 1 per SKU per customer account for all remaining KC and DSS items. So you can buy 1 x Be Rich DSS + 1 Megatech KC + 1 Megatech DSS, but you cannot buy 2 x Be Rich DSS.
  2. No VIP or any other discounts or coupon codes apply to remaining DSS and KC items
  3. Non-KC and non-DSS items: there is not purchase limit and standard discounts apply
Note that we still have a small number of KC Minibes, Be Sets, Be Quicks left in stock, but these will be released separately in Phase 2 launch (some time after Sep 16), after all pre-ordered items are distributed to customers. Watch out for our further announcements.

The list of items launching on Sep 13, 3pm:
  1. Be Right Back    Classic    Sweet Scarlet
  2. B.F.F    Classic    Sweet Scarlet
  3. B.F.F    tokidoki    Kaiju City
  4. Be Classy    Classic    Sweet Scarlet
  5. Be Classy    tokidoki    Kaiju City
  6. HoboBe    Classic    Sweet Scarlet
  7. Super Be    Onyx    Black Widow
  8. Be Neat     tokidoki    Kaiju City
  9. Be Quick    Classic    Sweet Scarlet
  10. Paci Pod    tokidoki    Kaiju City
  11. Be Connected    Onyx    Onyx
  12. Be Ready    tokidoki    Donutellas Sweet Shop
  13. Be Ready    Legacy    THE DUCHESS                
  14. Be Ready    Legacy    Queen of the Nile
  15. Be Organized    tokidoki    SPACE PLACE                
  16. Be Organized    Legacy    THE ADMIRAL               
  17. Be Organized    Legacy    THE DUCHESS
  18. Be Organized    Onyx    BLACK DIAMOND   
  19. MicroTech    Legacy    THE DUCHESS
  20. MegaTech    tokidoki    SPACE PLACE               
  21. MegaTech    tokidoki    Donutellas Sweet Shop
  22. MegaTech    tokidoki    Kaiju City
  23. MegaTech    Legacy    THE DUCHESS
  24. MegaTech    Onyx    BLACK DIAMOND   
  25. Be Rich    tokidoki    SPACE PLACE              
  26. Be Rich    tokidoki    Kaiju City
  27. Be Rich    Legacy    THE DUCHESS
  28. Be Rich    Legacy    Queen of The Nile
  29. Be Rich    Onyx    BLACK DIAMOND  
  30. Be Spendy    tokidoki    SPACE PLACE              
  31. Be Spendy    Legacy    THE DUCHESS          
  32. Be Spendy    Onyx    BLACK DIAMOND  
  33. Be Charged    tokidoki    SPACE PLACE     
  34. Be Charged    tokidoki    Kaiju City
  35. Be Charged    Onyx    BLACK DIAMOND      

Monday, September 5, 2016

Ju-Ju-Be Kaiju City & New Items Pre-Order

Kaiju City and many new Ju-Ju-Be items are officially launching on Sep 13, 3pm. But this time round, we decided to relieve at least some stress and release most popular items on pre-order. Pre-order ends Tuesday, Sep 6, midnight.

To enter pre-order, you need to have an account with Pupsik Studio and either a) have a purchase at our store in the past 3 months (June 1 - Sep 6) or b) spent at least $1000 in the past 1 year. It is not necessary to be a VIP member. If you have not purchased from us in the past 3 months, you can still qualify as long as you purchase something before the end of the draw.

All other details are in the link below. Good luck everyone!

Wednesday, August 31, 2016

Attention: Important Zika information - please read

As most of you aware, Zika virus has just hit Singapore, with the number of infections growing every day. Our store does carry some items for insect protection and you can find them here:

But, and it is a big but, do not use these if you are pregnant. All our mosquito sprays, bands and lotions are DEET-free and because of that do not provide sufficient protection. They are fine for use on small kids, for which DEET is too poisonous, but if you are pregnant, you absolutely must use either DEET and picardin (aka icardin) based sprays and lotions.

Yes, DEET and picardin are somewhat poisonous, yet they have been shown safe for pregnancy, which means either they do not penetrate the placenta or penetrate in such small amounts that is not dangerous to the fetus. You can read this article for more info:

Note that you need a spray that contains at least 20% of either DEET or Picardin. Our quick check at Unity pharmacy revealed one DEET product with 15% DEET and another icardin product with 10% icardin. Sorry, but these are not good enough!!! You need at least 20% concentration for the spray to last long enough. If you cannot find a product with more than 20% concentration, then use a more diluted one but apply it more often (every 2-3h instead of every 7h).

Also, note that instead of DEET you may see N-Diethyl-meta-toluamide or diethyltoluamide on the label. It is the same thing.

Also note that it is still unclear whether Zika is safe for adults and children. While infection does undergo mildly and sometimes there are even no symptoms at all, some doctors suspect there could be longer term effect on the brain's part responsible for memory storage. You can read more in this article:

 Zika can also be sexually transmitted from husband to wife, so please practice safe sex if you are pregnant. Zika virus can remain in semen for months, even in men who had very mild infections.

P.S. Another question on everyone's mind is whether Zika is going to spread, and if yes, to which areas, so as to avoid visiting these areas as well. While we are hoping and praying that it will not spread, if it does, it is more likely to appear in the the same areas as the current Dengue clusters. Zika is spread by exactly the same mosquito that spreads Dengue. Dengue clusters usually indicate locations where the concentration of such mosquitoes is higher than norm. Hence, if Zika does spread, these Dengue clusters will become the more likely areas (but nobody knows for sure). Here is the up-to-date list of Dengue clusters:

This map is updated daily. Most clusters are in the eastern part of Singapore, for some unexplained reason.

And it is not surprising the initial Zika cluster is right inside an area full of Dengue clusters, as shown below. Here Dengue clusters are shown in purple and Zika cluster at 60 Sims Drive is circled in orange.

Thursday, August 11, 2016

Two new Tula Mesh designs
Two new Tula Mesh designs are now available for pre-order at Pupsik. Tula Coast Mariner is a restock of previous very popular model. And Tula Coast Aqua Rain is a brand new mesh design.

Shop here:

Wednesday, August 10, 2016

New Lillebaby designs

New to Pupsik: 3 new Lillebaby carrier designs! For a limited time, get 15% off all Lillebaby + save additional $10 off $200 with coupon code TAKE10.

Shop here:

Wednesday, August 3, 2016

The first Tula's fully printed baby carrier, Jet, is now open for pre-orders at Pupsik!

Use this link to purchase:

Overcast is coming soon too (sorry no pre-orders for this design).

Wednesday, July 20, 2016

Pupsik Ju-Ju-Be Sale! Save 20-30% on selected designs!

Forget about OTS! How about saving 20-30% on selected Ju-Ju-Be designs at Pupsik? Plus getting free DSS coin purse if you spend $250 (use code JJBDSS)? Note that $250 must be spent on discounted bags only to qualify for DSS coin purse. 

To shop, click on image above or visit this link: 

Wednesday, July 13, 2016

Jujube Out To Sea - All Sold Out

All OTS items have been sold out!



Tuesday, July 12, 2016
New Tula Coast carriers - Jagger, Sidekick, Prance are now available for pre-order at Pupsik! The shipment is arriving in 1-2 weeks.

Saturday, July 9, 2016

Tula Dapper and Trendsetter Blanket Sets coming to Pupsik soon!

Tula Trendsetter and Dapper blankest are coming soon to Pupsik! These will be available for purchase only to Pupsik VIP customers through a special link: . Only ONE Tula blanket set per customer at $105 + free courier delivery to your door steps. The link can be accessed only after you login and the system verifies that you are a VIP member.

Not a VIP customer yet? Just spend $200 at Pupsik on any selection of products over any number of orders to automatically qualify.

Can't wait until Dapper and Trendsetter are here? We still have some Aim and True blankets in stock!

Friday, July 1, 2016

Jujube DSS restock

Ju-Ju-Be DSS restock is coming early next week! This time the quantities will be very limited, so most likely we will require additional purchase of regular items before you can qualify for DSS. All further details will be announced by email only, so if you are new to our store, please create an account and check sign up for newsletter checkbox. Here is the link to sign up:

Btw, we will have a few Mini Be's, Be Sets, Be Quicks and Be Right Backs in stock. 

New to Pupsik: Pout Care Baby Skincare

We just got in the new skincare brand, pout Care, and it's looks, smells and feels great!

What we love about this product:
  1. Made in Australia
  2. No sulphates or parabens
  3. No animal products or testing
  4. Gentle on eyes and skin
  5. Suitable for all ages and hair types
 pout Care is currently on 15% off sale at Pupsik until the end of July. Give it a try!

Mustela Golden Ticket Contest


From 1st July to 30th September, Mustela is having an islandwide GOLDEN TICKET contest!
Simply buy Vitamin Barrier Cream twin packs at $22 (27% off!) from Pupsik and stand a chance to win attractive prices! Some of the packs sold will come with Golden, Silver, Bronze and Consolation Tickets. Plus, even if there is no ticket, you will automatically enter into Mustela' s monthly Grand Draw, where 1 winner will walk away each month with $600 worth of prizes!

Grand Prize worth $600: Mustela Celebrity Box + Longchamp Tote Bag
Golden Ticket Prize worth $250 (5 to be won): Mustela product + Longchamp Tote Bag + travel size set + Musti bear
Silver Ticket Prize worth $40 (50 to be won): Mustela products and/or premiums
Bronze Ticket Prize worth $20 (50 to be won): Mustela products and/or premiums
Consolation Ticket Prize worth $10 (100 to be won)

Monday, June 20, 2016

JuJuBe Donatella Sweet Shop Launch Info

JuJuBe Donatella Sweet Shop will be launching on Pupsik on June 21, at a random time during 3-5pm. Initial launch is limited to VIP customers only. Any unsold designs will become available to non-VIP customers on June 22, 9am.

All DSS items will appear under a single page: but this page will only be accessible to VIPs only after they login. If you are not logged in or not a VIP, you will receive an error "Page not found". If you are logged in but see no products under this page, this means the items are not yet launched. Other rules and conditions:
  • Only one DSS item per household (regardless whether bag or accessory). Orders with more than one DSS item will be automatically cancelled and refunded to store credit. Multiple orders shipped to the same address will also be cancelled and refunded.
  • No promotions or discounts can be applied on DSS items. This means 10% VIP discount will not work.
  • Singaporean customers only
Why we don't fix the launch time? The launch time will be random to avoid server crash due to traffic spike which always happens when too many people are trying to access the same page at the same time. Yes, this means some element of luck will be involved, but the same would be true even if we launched at a fixed time, because the server is likely to crash and be restored only at some later (random) time.

Tuesday, June 14, 2016

New to Pupsik: Tesa Babe Dresses and Rompers

Pupsik's clothing line is now extended with a new brand: Tesa Babe. They offer very affordable (S$29.90) cotton and toile dresses, rompers, swaddling blankets, bloomers and more!

See the whole range by visiting this link:

Monday, June 13, 2016

💖 JuJuBe Donatella Sweet Shop Announcement

JuJuBe Donatella Sweet Shop launch is around the corner! The launch date is June 21 (next Tuesday), but the timing is to be confirmed later. To avoid website crash due to too much traffic, we might release the collection slowly over duration of several hours.

Note that DSS is a limited edition print and will not be restocked once sold out. Due to extreme scarcity, we decided to reward our best customers by limiting the purchase to Pupsik VIP members only. If you are not a VIP member yet, you still have 1 week to beef up your purchases to $200 and become a VIP member just in time for DSS launch.

The way this will work is that all DSS items will appear under a single page: but this page will only be accessible to VIP members and only when these VIP members are logged in (otherwise, we can't check if you are a VIP). If you are not logged in or not a VIP customer, you will receive an error "Page not found" or you might see just an empty page.

If you are not sure whether you are a VIP member, please refer to this help article on how to check:

Other rules and conditions:
  • Only one DSS item per household. Orders with more than one DSS item will be automatically cancelled and refunded to store credit. Multiple orders shipped to the same address will also be cancelled and refunded.
  •  No promotions or discounts can be applied on DSS items. This means 10% VIP discount will not work
  • Singaporean customers only

Thursday, August 29, 2013

Hip Dysplasia and Baby Carriers

There has recently been some rumours over the online sphere that some baby carriers may cause hip dysplasia in young children. Since we carry a range of pouch slings and baby carriers on our website, we thought it would be helpful to put together some useful information on this topic to help clarify any doubts and fears that some parent might be feeling.

1. What is hip dysplasia?
Hip dysplasia is a condition where the bones of the hip joints do not align correctly. This is something pediatricians examine regularly from birth. If the hip joints are found to be dislocated, the pediatrician will order treatment in the form of a special harness to use 24 hours a day for several weeks. Although linked to genetics and/or birthing conditions, the exact cause of hip dysplasia is not known (more information here). Medical experts agree hip dysplasia is not caused by the use of baby carriers.

2. What causes hip dysplasia?
The exact causes of hip dysplasia are not known. The percentage is higher among babies born in breach position, and girls are more often diagnosed with this condition than boys. There are some scientific studies that shows that the rate of hip dysplasia is higher among children that have been swaddled. Therefore, swaddling your baby’s legs tightly together for a longer period of time is not recommended by pediatricians.

3. I’ve read on the International Hip Dysplasia Institute site that some types of baby carriers are not safe for my baby’s hips. Is that true? Why do they claim that?
There is actually no medical evidence to support that claim, and the Hip Dysplasia Institute actually does not provide any references to back up that statement.

4. Why do I hear rumors that certain brands of baby carriers like the Baby Bjorn are bad for my baby? What facts are they based on? 
As you often hear, don’t believe everything you read on the web. There is a lot of misleading and erroneous information circulating about baby carriers, and not one of these “rumors” is based on facts and medical advice. Unfortunately personal opinions travel easily online and the stories become even more distorted as time goes by.

It can be difficult to sort out what is medically fact-based versus solely someone’s opinion with different sources of information. If you would like to learn more about hip dysplasia, you can find some useful information from this site.

I hope that the information above can be helpful to you in making an informed choice when considering your baby carrying options based on your own preference and needs.

Wednesday, September 5, 2012

Moon Sand Pit in our Living room

My kids love playing with sand. While we live on the sunny island of Singapore, I do not take them to the beach as often as I ought to as my husband and I are not too fond of the sun.

The beauty about playing with sand is there is no wrong way to play with it. In contrast to plastic toys that are ready-made and pre-determined for the child, sand, is well-suited to the explorative and imaginative nature of young children. 

There are many benefits of sand play, the first being the development of the sense of touch through the texture of the sand. Sand play also develops the arm, wrist, and hand muscles, uses grasping and wrist control. It provides for creativity and imagination and is relaxing for the child. While playing with sand, a child also develops eye-hand coordination, experimentation with volume, weight, and measurement.The best sand, I find, are those that are fine enough and slightly damp so you can mould and work with it.
Early this year, I discovered a product made in Sweden called Moon Sand. Moon Sand looks and feels like sand yet it can be to molded into any shape, like dough. 

I am not sure who loves playing with Moon Sand more, my kids or I. There is something soothing, absorbing and extremely therapeutic about playing with this medium. I simply love the fine texture of sand (yes, moon sand is made from real desert sand and a special compound that allows the sand particles to bind together like dough) and the fact that you can compact it to form solid shapes that are limited only by your imagination!

Here is a little video of my girls playing with Moon Sand in our living room.

I decided one day to create a larger "sand pit" in our living room so that the girls can invite their friends to an indoor sand play as often as they like. I filled a baby bath tub that the girls long outgrew with a box of moon sand. 

The baby bath tub I had purchased from Mothercare 6 years ago turned out to be the perfect size and height for containing the moon sand. As the sand doesn't stick or stain surfaces, cleaning up sand that fell out of the tub was an easy job. If there are more rowdy kids, I just place a large blanket under the tub to "collect" the sand that fall out of the tub.

The sand never hardens and never dries out. It is non-toxic and unlike normal sand, Moon Sand can be sterilised (just give it a spray of dettol like you would sterilise any hard surface and allow to air dry). Oh,and if your child happen to create a masterpiece sculpture that you want to keep, all you have to do is put it in the oven to "bake" and it will keep its shape forever. When you feel inspired to do another masterpiece, warm it up again and crumble it back to sand.

Moon Sand is available online as a box of 2kg for SGD $38 at Pupsik Studio and select retail stores islandwide! Larger volumes for pre-school use available upon request. Accessories available and sold separately.

Disclaimer: Playing with Moon Sand can be addictively fun for kids and adults alike so consider yourself warned!